Drive Back
-
Year
2018 -
Genre
Branded Content -
Idea
TBWA\RAAD -
Client
TBWA\RAAD, INFINITI -
Running Time
3 min
Synopsis
This short film follows Razan Hamza, famous TV presenter, as she drives with her brother for the first time from Dubai to Saudi Arabia to surprise her mother. The film celebrates women drivers in Saudi Arabia shortly after the driving ban was lifted. This film was created for Infinity, the first automobile brand in the region to stand in solidarity with women drivers.
TheColorfulVoicesOfTheArabYouth