COMMUNITY

We are a Community made up of fun and talented people who are addicted to telling stories from the honest perspective of the Arab youth.

PRODUCTION COMPANY

We are a Production Company specialized in creating original formats as well as helping our partners produce their content across the Middle East and the world.

CREATIVE PLATFORM

We are a Creative Platform built to lift up this generation’s unique voice and celebrate their storytellers and talents across our region.

We are SUGAR RUSH and we are proud to be working with the most influential emerging talents from the Arab world. Together, we are changing the face of Arabic-language content as we build an entertainment-home for the largest and fastest growing audience of video consumers in the world: the Arab digital generation.

Lara and Sabine founded Sugar Rush in 2012 as a boutique production studio targeted towards the new generation of Digital Arab viewers. With over 20 years of combined experience in a diverse range of projects for the regional market, Sugar Rush is committed to quality entertainment with a youthful edge.

Lara Helou

Executive Producer & Co-Founder

Lara is a woman who believes in the power of story. Stories shape lives. Stories change minds. And stories help us embrace the nuanced differences in our Middle Eastern cultures through art and humor.

Lara began her career as an integral part of the team that launched Dubai TV between 2004 and 2009. She went on to adapt international formats for Arab audiences (Nashville Star, Taratata, Singing Bee) as well as original prime-time projects (Najm Al Khaleej, Zahrat Al Khaleej).

Today, with the Sugar Rush team, she spearheads the effort to create innovative variety shows for the young Arab audience.

Sabine Sursock

Executive Producer & Co-Founder

The more you are exposed to different cultures and experiences, the more you can connect with the world. Sabine knows this to be true and she uses her expertise in television content, both formatted and original to convey this message to the Arab youth. Sabine began her career in Paris with ‘Adventure Line Productions’ on flagship shows such as Fort Boyard and Survivor before moving to the Middle East.

Currently based in Beirut, she has worked for over a decade as an executive producer to adapt international formats for the region including The X-Factor and Arabs Got Talent. She has also developed original formats most notably, Stars of Science.

In 2012, a sabbatical around the world solidified her mission: to share the love of adventure and cross-cultural discovery with a young Arab audience.

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SUGAR RUSH PRODUCTIONS

Ground floor, BCP Business & Creative Park
Seaside Road . Beirut . Lebanon

TheColorfulVoicesOfTheArabYouth