Drive Back
Year
2018
2018
Genre
Branded Content
Branded Content
Idea
TBWA\RAAD
TBWA\RAAD
Client
TBWA\RAAD, INFINITI
TBWA\RAAD, INFINITI
Running Time
3 min
3 min
Synopsis
This short film follows Razan Hamza, famous TV presenter, as she drives with her brother for the first time from Dubai to Saudi Arabia to surprise her mother. The film celebrates women drivers in Saudi Arabia shortly after the driving ban was lifted. This film was created for Infinity, the first automobile brand in the region to stand in solidarity with women drivers.
TheColorfulVoicesOfTheArabYouth