Drive Back

  • Year
    2018
  • Genre
    Branded Content
  • Idea
    TBWA\RAAD
  • Client
    TBWA\RAAD, INFINITI
  • Running Time
    3 min

Synopsis

This short film follows Razan Hamza, famous TV presenter, as she drives with her brother for the first time from Dubai to Saudi Arabia to surprise her mother. The film celebrates women drivers in Saudi Arabia shortly after the driving ban was lifted. This film was created for Infinity, the first automobile brand in the region to stand in solidarity with women drivers.
TheColorfulVoicesOfTheArabYouth